Senior Living With Abby
Helping organizations serving older adults communicate the heart behind what they do.
Through the StoryBoard Experience™, one guided conversation becomes a library of authentic content , including a Signature Brand Story, a Homepage Hero Video, and a Wisdom Series for social media — helping families understand not just what you do, but why you do it.
The Philosophy
The StoryBoard Experience™ isn't about creating a story. It's about uncovering one.
Every organization already has a meaningful story to tell. The people who show up every day, the families whose lives have changed, the moments that remind you why this work matters — those stories exist. They just haven't been captured yet.
My role is to ask thoughtful questions, create a comfortable space for honest conversation, and transform what emerges into authentic video content that helps families feel connected to your organization before they ever make the first call.
This isn't about producing a polished commercial. It's about helping the people behind your mission speak for themselves , in their own words, with their own warmth — so families can see exactly who they'd be trusting with someone they love.
The Signature Service
The StoryBoard Experience™
A guided storytelling process that transforms one meaningful conversation into a complete library of marketing assets, everything your organization needs to build trust online, on social media, and on your website.
- Signature Brand Story Video
- Homepage Hero Video
- Wisdom Series — five educational social videos
- Web-ready and social-ready delivery
- Discovery, brand messaging, and interview prep included
Why Abby
I don't simply film organizations. I help people communicate their mission with authenticity, clarity, and heart.
Unlike a traditional videographer, I bring together senior living experience, a television production background, interviewing expertise, and a deep understanding of the emotional decisions families make when choosing care and support.
That combination means I know what families need to feel before they can trust an organization — and I know how to help you show them exactly that.
Senior living and aging services experience
I understand the emotional weight of the decisions families face. That context shapes every question I ask and every story I help uncover.
Television production background
Years behind and in front of the camera taught me how to create content that feels genuine — not produced. There is a difference, and families can feel it.
Interviewing and storytelling expertise
I know how to ask the questions that open people up. The best stories aren't scripted — they emerge from thoughtful conversation in a comfortable setting.
Marketing strategy rooted in trust
Every deliverable is designed with a purpose: help families understand not just what you do, but why you do it — and why that matters to them.
What People Say
From the people I've had the privilege of working with.
I have worked with Abby in several capacities within the senior living industry, and I have always been impressed by her professionalism and dedication. Her thoughtfulness, ingenuity, and innovative approach to creating resources, education, and awareness around senior living services are truly exceptional.
Meghan Hampson
Senior Living Professional
When Little Neck Care Connections hired Abby to help market our Senior Expo, she didn't just check boxes — she brought energy, strategy, and heart to everything she did. What sets Abby apart is her ability to connect with everyone she meets. I recommend Abby enthusiastically and without reservation.
Sheyna
Founder, Tidewater Senior Consulting LLC
Abby is knowledgeable, personable, and incredibly easy to work with. She has a real gift for connecting with people and helping organizations tell their story in a way that resonates. What stood out most was her ability to guide an interview naturally — it felt more like a genuine discussion than an interview.
Robert Freidman
Co-Owner, Take Care Home Care
Who I Work With
If your work touches the lives of older adults and their families, we have something to talk about.
Let's Connect
Your organization has a story worth telling. Let's uncover it together.
Whether you have a specific project in mind or you're just starting to think about how to communicate your mission more effectively, a conversation is always the right first step.