Work With Abby
Your story is already there. Let's uncover it.
Every organization serving older adults begins with a reason. A moment that inspired someone to serve. A belief that guides every decision. A team that shows up every day with purpose.
Those stories are often the very things that make an organization special.
But when you are focused on caring for people, running your business, and serving families, it can be difficult to step back and communicate what makes you different.
That's where I come in.
Why Storytelling?
Families making important decisions aren't just looking for information. They want to understand the people behind the organization. They want to know:
- Who will care for my loved one?
- What values guide this team?
- Why did you choose this work?
The answers are already there. The StoryBoard Experience™ helps bring them forward.
Why Abby?
My background is a unique combination of storytelling and senior living experience.
Before creating Senior Living With Abby, I spent years developing stories through television production, interviewing, and content creation. I later brought that storytelling skill into the senior living industry, where I saw firsthand how important trust and connection are when families are making life-changing decisions.
I've sat across from families trying to navigate difficult choices. I've worked alongside organizations dedicated to serving older adults. I've learned that the most powerful marketing isn't about saying more. It's about helping people understand who you are.
My Approach
I don't believe people connect with polished corporate messages. They connect with real conversations.
That's why the StoryBoard Experience™ begins with listening. Through thoughtful questions and guided conversations, I help uncover the moments, values, and experiences that define your organization. Then I transform those stories into authentic content your audience can connect with.
Who I Work With
I partner with organizations that believe relationships matter.
- Senior living communities
- Residential care homes
- Home care providers
- Elder law professionals
- Senior-focused service providers
- Mission-driven organizations serving older adults and their families
Ready to Share Your Story?
Your mission is already meaningful. Let's help people understand why.
A discovery call is the right first step. No pressure, no pitch — just a conversation about your organization and the story you most need to tell.