The Signature Service

The StoryBoard Experience™

A guided storytelling process that transforms one meaningful conversation into a complete library of authentic video content — helping families understand not just what you do, but why you do it.

Abby guiding a storytelling session on location

One conversation. A complete content library.

Most organizations serving older adults have a meaningful story to tell. The challenge isn't the story — it's finding someone who knows how to uncover it and communicate it in a way that resonates with families.

The StoryBoard Experience™ combines thoughtful interviewing, authentic storytelling, and professional video production. I come to your location, guide a natural conversation with the people behind your mission, and transform what emerges into a complete set of video assets your organization can use immediately.

No scripts. No rehearsals. Just real people, real stories, and content that helps families feel connected before they ever make the first call.

What's Included

  • Discovery consultation
  • Brand messaging session
  • Custom interview guide
  • On-location filming
  • Guided interview
  • Lifestyle and B-roll footage
  • Signature Brand Story Video
  • Homepage Hero Video
  • Wisdom Series — five educational social videos
  • Professional editing
  • Web-ready and social-ready delivery

The StoryBoard Experience™

Starting at $1,295

starting investment

Every StoryBoard Experience™ begins with a complimentary discovery conversation. We'll explore your organization, your audience, and the story you most want families to understand—no pressure, just a chance to see if we're the right fit.

  • Discovery consultation
  • Brand messaging session
  • Custom interview guide
  • On-location filming
  • Guided interview
  • Lifestyle and B-roll footage
  • Signature Brand Story Video
  • Homepage Hero Video
  • Wisdom Series — five educational social videos
  • Professional editing
  • Web-ready and social-ready delivery

Custom packages available for multi-location organizations and extended projects.

The Process

From first conversation to final delivery.

01

Story Discovery

We begin with a discovery consultation to understand your organization, your mission, and the story you most need to tell. This conversation shapes everything that follows.

02

Interview Preparation

I develop a custom interview guide based on what I learn about your organization. You receive it in advance so you feel prepared — without memorizing a script.

03

On-Location Filming

I come to you. We film on location in your environment, capturing the people, spaces, and moments that reflect who you are. Lifestyle and B-roll footage is gathered throughout the day.

04

Story Creation

I review everything captured and begin shaping the narrative. This is where the raw conversation becomes a cohesive, authentic story — edited with care and intention.

05

Final Delivery

You receive your complete content library: a Signature Brand Story Video, a Homepage Hero Video, and your Wisdom Series of five educational social videos — all formatted for web and social media.

"I don't simply film organizations. I help people communicate their mission with authenticity, clarity, and heart."

Abby Berusch

FAQ

Common questions.

Something not answered here? Reach out — I'm happy to talk through any questions before you decide.

Ready to Begin

Your organization has a story worth telling. Let's uncover it.

The first step is a simple discovery call — no pressure, no pitch. Just a conversation about your organization and whether the StoryBoard Experience™ is the right fit.